|New to Ul'dah? Perhaps you have yet to hear of the Syndicate. Just a small council of wealthy leaders, really, but they oversee the majority of the city's events and affairs.
Most are owners of Ul'dah's most profitable institutions--the Coliseum, the Platinum Mirage, Eshtaime's Lapidaries.
You are in a city of merchants now, friend. And here, all answer to the almighty gil.